illustration design for FinderUK
Illustration designs for PR outreach at comparison site Finder.com
Comparison site Finder.com UK is a fast growing publishing site. It provides comparison services from financial products to day to day shopping deals.
My role as an in-house designer, is to work closely with Finder's PR team and create bespoke illustration/infographics that uplift the existing 'Research and Statistic' content marketing pages, with the goal of having these content featured in the press.
After completing the competitor research, I proposed 3 possible Illustration styles, and worked with the team to decide on a style that meets following requirements: building brand authority; reusable assets; can be easily reproduced.
The final result is an illustration guideline, design process book, reusable assets library, and 100+ illustration ready to be outreached with the content.
Tool used: Illustrator, Google suite, Figma, Canva