Character design for a crypto marketing campaign – Finder.com

This project was a collaboration with the marketing team at Finder.com AU, with the aim to help driving more traffic to the new Finder Crypto niche.

I designed and illustrated the Finder Crypto mascot 'finder-astroaunt', and his pal 'Bitcoin-pug’, resonating with the 'space' theme that runs in Finder internal communication as well as crypto universe.

With these characters, I can then illustrates the promoted content: '6 biggest misconceptions in the cryptocurrency'. The final deliverables were 3 hero illustrations that illustrate the following concepts:

it's fast to buy crypto;

you can use crypto currency in real life;

crypto has potential investment value.

The character illustrations were delivered in layers with 'easy to rig' features, which was later animated and edited and displayed through Facebook Ads.

Tool used: Procreate, Figma, After Effect, Canva