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Branding illustration set – FinderUK

Illustration designs for PR outreach at comparison site

Comparison site UK is a fast growing publishing site. It provides comparison services from financial products to day to day shopping deals.

My role as an in-house designer, is to work closely with Finder's PR team and create bespoke illustration/infographics that uplift the existing 'Research and Statistic' content marketing pages, with the goal of having these content featured in the press.

After completing the competitor research, I proposed 3 possible Illustration styles, and worked with the team to decide on a style that meets following requirements: building brand authority; reusable assets; can be easily reproduced.

The final result is an illustration guideline, design process book, reusable assets library, and 100+ illustration ready to be outreached with the content.

Tool used: Illustrator, Google suite, Figma, Canva

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