ARTIST'S BOOK - BRAVE NEW NEW WORLD

BRAVE NEW NEW WORLD is based on the idea of "conditioning" from the novel Brave New World by Aldous Huxley.

The novel anticipates developments in reproductive technology, sleep-learning, psychological manipulation, and classical conditioning that combine profoundly to change society. BRAVE NEW NEW WORLD is aimed to juxtapose the content of this novel and the format of online advertisements to deliver these messages.